Commercial for mascara (an analysis)

Hi. Today I'd like to talk about the television commercial which you can see on japanese TV.

*watch this:


*Target Audience

Obviously this commercial is directed at women who put make-up on.
It should be for all women, however, it might be for more young women or even young girls (since these days young girls are putting on their makeups, too).

It is also for women who cares about that their mascara is coming off with sweat, tears, or humidity, or smudging their mascara. Actually this is the big point for this product, I think.

*Authority

As you can see, this commercial is using the famous singer, BoA, (actually Facio's image character is her for these days) she is really pretty and many women might think they want to be like her.

Also, the big trust for this is this popular cosmetic name, Fasio, and the name of company which made this product, KOSE.

So by these above things, audience will know about how it would be when they put on this mascara actually by seeing that image character, BoA because she is actually wearing this product and the high quality of this product.


*Emotion

In this commercial, the big water is coming to BoA's face but her mascara is still on, not come off or anything. This makes you feel "wow".
Women should feel they want it really bad by seeing this.

Another reason why they feel like they want to buy it is that BoA is actually wearing this product.
If they like BoA, they should want to check whatever she has.

So I think this commercial is using those techniques of emotion from target audience to sell this product.


*Logic/Information

As you are seeing this, you should be able to tell that this mascara is waterproof.
Also, from the beginning of this commercial, this product is Fasio and it is by KOSE.
At the end, it tells us that this product's actual name is "hyper stay mascara" and it is 1,260 yen.

By seeing BoA is wearing actual product, you can see how it is like when we wear this product.


*Evaluation

I think this commercial is really good and it would catch target audience's heart because it's really easy to understand, I mean, all information the audience want is in this commercial, I think.

On a scale of 1-10, I would give.. 9, because I am a woman and I can be a target audience actually, and I thought this is a really good product. Many women are caring about mascara, the most reason why for that is mascara is easy to come off with watering things.

So in this commercial, actual water comes to the face and it doesn't come off at all, WOW, it definitly cought my heart.